Creatify Review 2024: Features, Performance & Alternatives

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Are you tired of creating video ads that are time-consuming and expensive? If so, Creatify could be a valuable tool for streamlining your creation process and maximizing profit.

Creatify is an AI-powered platform that simplifies video ad creation for businesses. It offers various features, including AI-generated avatars, scripts, and voiceovers, to quickly and cost-effectively produce high-quality user-generated content (UGC)- style video ads.

In this Creatify review, I will examine its key features, performance, benefits, disadvantages, and pricing so you can check if this tool is a good option for your video creation needs.

What are Creatify's benefits?

  • Time savings: Creatify´s AI tools let you create a professional-looking video in minutes, avoiding the multiple steps required by traditional video creation.
  • Cost-effectiveness: This platform makes video creation inexpensive. Traditional video-making requires hiring professionals and investing in equipment.
  • Accessibility: Creatify makes video creation accessible to all kinds of users, regardless of their budget or experience level.
  • Higher Ad Performance: AI helps craft better ads for better viewer engagement.
  • Create multiple ads at once: Using Creatify, you can create an ad and then generate multiple variations to check the best way to engage your audience.
  • Personalized marketing: Creatify is the right tool to develop customized video messages, an excellent resource for customer outreach.

Who is Creatify for?

  • Digital marketers: The tool simplifies the process of crafting short video ads for any marketing need, enabling you to target and capture leads in just minutes.
  • E-Commerce owners: Creatify is designed with e-commerce in mind. The platform allows creating high-quality video content in minutes.
  • Marketing agencies: Creatify is a valuable tool for agencies, as it allows them to create ads that perform better than real-person or stock-footage ads.
  • Content creators: The flexibility of Creatify makes it a helpful tool for TikTokers, YouTubers, and video content creators.
  • Anyone with limited resources can use this tool without breaking the bank. Creatify handles all the processes and creates impressive videos by adding your product URL.

Creatify main features

Avatars and Voices

  • Avatars: 500+ diverse stock avatars, realistic and styled.
  • Custom avatars: You can make an avatar.
  • Avatar emotions: Fine-tune your avatar to look for better engagement.
  • Languages: 29+ languages.
  • Voices: 170+ voices and 12 accents.

Video Editor and Media

  • Video duration: Up to 3 minutes.
  • Aspect ratios: 9:1, 16:9 and 1:1
  • Export resolution: Up to 4K
  • Free-royalty assets: Graphic and audio libraries.
  • Post scheduling: Upcoming feature. It is helpful for content planning without going for an external tool.

AI Tools

  • URL to video generation: This feature converts a product URL into engaging videos by analyzing product information and media from the webpage.
  • AI scriptwriter: This tool generates compelling scripts based on successful media ads.
  • AI shorts:
  • Batch mode allows for the simultaneous creation of multiple ad variations, which helps optimize campaign performance and ROI.
  • AI editing: You can upload a raw video, and the AI will turn it into a compelling video.
  • AI background removal: Useful for image optimization.

Collaboration and publishing

  • Workspace and seats: Available only on higher plans.
  • Content review: Available only on higher plans.
  • Branding kit:
  • Role control: Upcoming feature only on higher plans.

Security and Privacy

  • Content moderation: Like most AI video creation platforms, Creatify moderates user content to ensure it meets specific guidelines and standards.

Integrations

  • Creatify currently integrates with Meta and TikTok. It also offers a proprietary API streamlining the tool's integration into your workflow.

Customer Support and Reviews

  • On-page support: 24/7 live chat on all plans.
  • Support: Priority support on higher plans.
  • Customer success manager: Only on Enterprise Plan.
  • Tutorial and onboarding: A collection of short videos on the platform is available for guidance and onboarding.

I found Creatify´s G2 score of 4.5/5 from 114 reviews. These ratios show a good reception from the user´s side.

Creatify Pricing

Creatify offers four pricing plans, from a Free Plan with (very) limited features to a custom Enterprise Plan.

  • Free Plan:
    • Cost: Free
    • Includes: 1 seat, 10 credits/month (~2 videos), credits expire every 2 months
    • Main Features: Realistic avatars, 140+ realistic voices, 29 languages, exports with watermark, limited avatar library, limited AI tools, 9:16 aspect ratio only
    • This plan allows users to experiment with the basic features of Creatify.
  • Starter Plan:
    • Cost: $39/month, or $33/month with the annual plan (15% discount)
    • Includes: 1,200 credits/year (~240 videos), 1 seat, credits expire yearly
    • Features: Everything in the Free plan, plus removal of watermarks, advanced avatar library (170+ avatars), premium stock footage, up to 2 minutes duration/video, commercial music library, and 9:16, 16:9, and 1:1 aspect ratios
    • This plan provides more credits and features, allowing users to create more videos and access a broader range of options.
  • Pro Plan:
    • Cost: $99/month, or $49/month with the annual plan (50% discount)
    • Includes: 2 seats, 2,400 credits/year (~480 videos), credits expire yearly, and 4 custom avatars
    • Features: Everything in the Starter plan, plus premium avatar library (500+ avatars), ability to create your own avatar, access to Batch Mode and all Advanced AI tools, 2,000+ additional avatar emotions, API access, faster video processing speed, 24/7 priority customer support
    • This plan offers even more features and capabilities, including more seats, more credits, and access to advanced AI tools.
  • Enterprise Plan:
    • Cost: Custom pricing
    • Services: All features, volume-based discounts, fully custom API support, custom terms, unlimited usage, dedicated account manager, and fastest video processing
    • Includes: Unlimited credits, 2 seats, no API access, 20 custom avatars
    • This plan is tailored for large businesses with specific needs and offers a comprehensive suite of services. Users need to contact Creatify for a customized quote.

creatify pricing

Although Creatify pricing is quite correct considering the cost/benefit ratio, There are more favorable options available regarding pricing.

For example, HeyGen has a superb Free Plan that allows you to make three videos per month, and if you pay $24/month, you can make unlimited videos per month. Virbo is another strong contender that charges $20/month with a full video editor suite.

How to make a video ad with Creatify

First, I signed up for an account. The system only asks for my email and sends an instant login link.

Once I am in, the dashboard appears.

creatify dashboard

The dashboard is modern and clean, showcasing the platform's main tools. I guess some competitors should emulate its lovely look.

Now, the system asks for a product link to create a video. It accepts links from Amazon, Etsy, eBay, Apple, Google, and more.

Let's select a nice LeBron XXII "Currency" basketball shoes from nike.com and paste the link on Creatify. In a matter of seconds, the AI analyzes the product page and comes up with this screen:

creatify video ad

I can modify product descriptions, pricing, graphic assets, and more details here. Now click on "Next."

creatify video ad dashboard

Now, the system asks for video settings. As an optional item, I can choose from TikTok, Snapchat, and more, as well as the aspect ratio, duration, language, and target audience.

Click on "Next," and the system generates four different scripts.

creatify ai script

The generated script can be modified, but you can upload a custom script if you are uncomfortable with it. I chose "Motivational" and click the "Next" button.

Now, it is time to choose an avatar. The AI offers the "smart match" feature to select the best avatar based on the product page and script.

creatify ad avatars

Clicking the "Next" button advances to the storyboard creation screen.

creatify storyboard

The system took five seconds to generate eleven videos. This is simply amazing!

I can play any of them and choose the one I like better, although lip-syncing is unavailable at this stage.

Furthermore, the videos can be edited before rendering if I need to add or delete something.

When I want to render the video, a pop-up shows how many credits the video will take. Let´s advance and click on "Render."

Two minutes later, the video is ready. It is not the best speed for a 15-second video, perhaps because I am on the Free Plan.

Check how it resulted:

It's okay for a fully AI-created video, but lip-syncing is not the best, and transitions should be improved. This is the issue with AI-generated stuff; you must always add your human touch to deliver a correct product.

Additionally, the background watermark renders the video unsuitable for advertising. This makes the Free Plan completely useless.

How to create an AI short with Creatify

Making an AI short with Creatify is simple, quick, and (in my testing) with an excellent result.

Clicking "Create AI shorts" from the dashboard takes me to this screen.

creatify ai short video

I can text my script here or go for the AI scriptwriter option. Let´s go for this last option to check how it works. I type in: Write a script about the iPhone 16. It should mention the main benefits and features. The script is aimed at existing iPhone users who are always looking for the latest gadgets and like to update their phones regularly.

creatify ai short script text

I changed the aspect ratio to 16:9 and chose the Collage Style from the right-side options. I clicked on "Next," and one minute later, the system showed a preview video I could edit or render.

The bad news is that I need ten credits to render this, and I only got 5. I recorded my screen to show you how it was. Watch it here:

The video is excellent, and the AI did a fantastic job, including captions. The collage template may not be the best fit for this product, but it's just a matter of testing.

How to generate a voiceover with Creatify

Creatify has a valuable tool for creating realistic voiceovers. From the main dashboard, I click on "Text to speech," and the system shows this screen:

creatify ai speech

Voiceover is excellent, and is hard to tell if they are human or AI-generated. The wide arrange of options adds interesting value to this tool.

Creatify Pros: What I like

  • Excellent AI: The AI does an excellent job making videos, and the AI scriptwriter also worked very well.
  • Realistic avatars: Avatars are pretty good and look fresh and natural.
  • Batch processing: This is a valuable feature for making videos at a specific scale.

Creatify  Cons: What needs improvement

  • Free Plan: This plan is useless because videos made within this plan show a background watermark. Furthermore, a 15-second video requires five of the ten credits available on this plan.
  • Credit system: The credit system needs to be clearer. The Free Plan offers 10 credits/month (- 2 videos), but it didn´t work in my experience.
  • Security and compliance: There is not a single mention about security, SOC II, GDPR, infraestructure security or internal security procedures on their website. This issue needs an inmediate remedy.
  • Learning curve: To get the most out of this platform, you must endure a steep learning curve.
  • No integrations: The lack of integrations makes streamlining this tool into your current workflow difficult.

3 Best Creatify Alternatives

If you are still unsure about Creatify, you´d better sign up for a free account and test it yourself.

Anyway, I am listing below the three best Creatify alternatives available today.

1-HeyGen

HeyGen is a full AI video creation suite. The Free Plan allows you to create up to three monthly videos that are up to three minutes long without a watermark.

You can make a video for free from a URL product page; check my article about this feature.

HeyGen's key features include 500+ avatars, 40+ languages, 300+ voices, tons of royalty-free assets, full team collaboration, integrations, and mobile apps.

Paid plans start at $24/month and include unlimited (yes, unlimited) monthly videos. This pricing is significantly better than Creatify´s.

Check my HeyGen review or go to the HeyGen website.

2-Atlabs

Atlabs.ai is an AI video platform that allows you to create a video in just two minutes. With AI script writing, free royalty assets, natural avatars, AI voiceovers, and AI translation, this tool is an excellent Creatify alternative.

Atlabs.ai offers a Free Plan to create two videos per month, and paid plans start at $39/month. Although it lacks batch processing, it has many features and is a good option.

3-Virbo

Virbo is an AI maker from Wondershare, a well-known name in the video-creation business that has Filmora as its flagship product.

Virbo is a complete set of tools that includes a URL to the video, AI avatars, an AI clip generator, an AI script generator, an AI text generator, and more.

There is a free trial, and an Essential Plan costs $19.99/month or $44.9.

Read my Virbo review or go to the Virbo webpage.

Creatify Review: My Conclusion

Creatify is a powerful AI-powered platform that simplifies video ad creation, particularly for businesses needing to create quick content.  Its standout features, such as its excellent AI capabilities, realistic avatars, and batch processing, make it a valuable tool for marketers and content creators.

However, Creatify's limitations might hinder its usability for some users, including the restrictive Free Plan, unclear credit system, steep learning curve, lack of integrations, and minimal focus on security.

Ultimately, Creatify is a strong contender for streamlining video production. However, careful consideration should be given to its limitations and the availability of alternative platforms that may better suit specific needs, especially those seeking advanced video customization options and security.