HeyGen Pricing 2026: A Detailed Review of All Plans

I've been watching HeyGen's pricing strategy unfold, and honestly, it's more sophisticated than most people realize. They're not just throwing different price points at the wall to see what sticks.

HeyGen splits its pricing into three distinct channels: web, mobile, and API access. The web platform kicks off at $24/month for creators. API plans start at $99/month for developers who want to bake HeyGen's capabilities into their own apps. Mobile users? They're looking at completely different numbers.

Now, here's what caught my attention. Most AI video platforms take the lazy route; one price, one plan, everyone gets the same deal. HeyGen said "no" to that approach.

HeyGen gets this. They've mapped out how people create video content in 2026.

Each user has different pain points. Different budgets. Different definitions of success.

Which is yours? Read on to find your ideal pricing plan.

HeyGen Web Pricing Plans

The web version of HeyGen offers four pricing plans, from Free to Enterprise.

These are their main features:

Free Plan– $0/mo
Ideal entry point to test AI video without commitment.

• Price: $0/month
• Video generation:
  • 3 videos per month.
  • Up to 3 minutes per video.
  • 720p export.
  • Standard processing.
  • Access to Avatar IV video generation.
• Avatars & voices:
  • 1 custom video avatar
  • 500+ stock video avatars
  • 30+ languages
• Other:
  • Share & download videos.

Creator Plan– $29/mo
Unlimited avatar videos for solo creators and freelancers.

• Price: $29/month (monthly; yearly discount available)
• Video generation:
  • Unlimited videos
  • Up to 30 minutes per video
  • 1080p export
  • Fast processing
  • Extended video generation with Avatar IV
• Everything in Free, plus:
  • One custom video avatar
  • 700+ stock video avatars
  • Voice cloning
  • 175+ languages and dialects
  • Generate Looks & Look Packs
  • Watermark removal
  • Brand Kit

Best for: Solo creators, YouTubers, course creators, and marketers who publish regularly and need full‑HD, watermark‑free content with brand consistency.

Pro Plan– $99/mo
For power users who need more AI capacity and higher quality.

• Price: $99/month
• Video generation:
  • Unlimited videos.
  • Up to 30 minutes per video.
  • 4K export
  • Faster processing
  • Maximum video generation with Avatar IV.
• Everything in Creator, plus:
  • 10× more generative usage (credits/AI capacity)
  • Extended access to Video Agent.
  • Maximum access to advanced AI models (images & videos).
  • Early access to new features.

Best for: Professional creators, agencies, and educators who care about 4K quality, speed, and heavy use of AI features (e.g., lots of avatar generations, image/video AI experiments).

Business Plan– $149/mo (+ $20/extra seat)
Team‑oriented plan for companies that need collaboration and governance.

• Price: $149/month (additional seats at $20/seat/month)
• Video generation:
  • Unlimited videos
  • Up to 60 minutes per video
  • 4K export
  • Faster processing
• Everything in Creator, plus:
  • 5× more generative usage (per account vs Creator)
  • 5 custom video avatars
  • Scale your brand and centralize assets.
  • Edit & proofread translation scripts.
  • SAML/SSO
  • Centralized billing & auto‑reload credits.
  • Add team members for $20/seat/month
  • Workspace collaboration (comments, drafts, team management)
  • Interactive video (quizzes, links, branching)
  • Screen recorder.
  • SCORM export & LMS integrations.
  • Integrations with n8n, Make, HubSpot & Zapier.

Best for: Marketing, L&D, or localization teams that need collaboration, security, integrations, and learning features like interactive video and SCORM.

Enterprise Plan-Contact sales

• Video generation:
  • Unlimited videos
  • No video duration limits.
  • 4K export
  • Fastest video processing.
• Everything in Business, plus:
  • Multi-workspace control.
  • Proofreader seats for video translation.
  • Enterprise-grade security and privacy.
  • Commercial terms.
  • Priority custoer suppport.
  • Tailored onboarding.

How to Pick the Right HeyGen Web Pricing Plan

I´ve made a pricing calculator to help you find your ideal plan. It is based on yearly payments.

Check it out:

The Fine Print

HeyGen´s pricing structure is transparent about what each tier includes, such as video limits, export quality, and advanced features.

However, here are some important considerations and potential “hidden” costs or limitations you should be aware of (familiar with SaaS video platforms):

• Avatar IV Minutes: Even on paid plans, the number of Avatar IV video minutes is capped (e.g., 10 minutes/month). If you need more, there may be additional charges, or you may need to upgrade.
• Enterprise Pricing: The Enterprise plan does not list a price and requires contacting sales, which often means custom pricing based on usage, features, or support level.
• Add-ons and Overages: There is no info about overage fees, but some platforms charge extra if you exceed your monthly limits (e.g., more Avatar IV minutes, extra seats, or additional storage).
• Commercial Use: While the Team and Enterprise plans mention “commercial terms,” the Free and Creator plans may have restrictions on commercial usage or require an upgrade for full rights.

HeyGen API Pricing

The HeyGen API operates separately from the HeyGen App. To access the API, you need to sign up for an API Plan that works as a standalone subscription.

HeyGen offers a tiered API pricing structure designed to accommodate different user needs, from individual developers to enterprise-scale operations.

Here's a detailed breakdown of their pricing plans, features, and value proposition.

Free Plan - Getting Started

Price: $0/month

• 10 API credits per month.
• Video length: 3 minutes
• Create an avatar with photos.
• Create video from templates
• Stream with interactive avatar.
• Access to core API features.

Pro Plan - For Growing Businesses

Price: $99/month

• 100 API credits per month
• Video length: 5 minutes
• Everything in Free.
• No watermark.

Scale Plan - For High-Volume Users

Price: $330/month

• 660 API credits per month.
• Video length: 30 minutes
• Everything in Pro.
• Video translation.
• Auto-renew (watch out, they refill your credits automatically)
• Advanced features and capabilities.
• Faster processing times.
• Enhanced support.

Enterprise Plan - Custom Solutions

Price: Custom pricing.

• Unlimited or custom credit allocations.
• Video length: custom.
• Everything in Scale.
• Dedicated account management
• Custom integrations and features
• Enterprise-grade security and compliance

How to Pick the Right HeyGen API Plan

The Fine Print

HeyGen's API pricing structure is well-designed for different user segments. The free plan offers genuine value for testing, while paid plans provide clear upgrade paths. The Pro plan at $99/month represents the sweet spot for most businesses, offering substantial capability at a reasonable cost. For high-volume users, the Scale plan provides better economics, while Enterprise ensures unlimited scalability.

Recommendation: Start with the free plan to understand your needs, then upgrade to Pro for most business applications, or Scale if you anticipate high-volume usage.

HeyGen Mobile Pricing

HeyGen offers an iOS app that allows you to create videos on your iPhone. While it is useful for creating videos on the go, it has a more limited scope than the web application.

There are three mobile plans available:

Free Plan - Limited but good for testing

Price: $0/month

Target: Individuals learning and exploring HeyGen on mobile

• Video Generation: 3 videos/month, ≤3 min each
• Export Quality: 720p.
• Processing: Standard processing time.
• Avatar IV: ≤15 seconds per video
• Features: 1 custom video avatar, 500+ stock avatars, 30+ languages.
• Limitation: Videos include watermarks when exported.

Mobile Starter Plan - For casual users

Price: $10/month or $100/year

Target: Individuals testing more capabilities (mobile-exclusive plan)

• Video Generation: 15 fast-processing videos/month (180/year if annual)
• Video Length: ≤5 min each.
• Avatar IV: 5 min/month or 60 min/year.
• Upgrades: Watermark-free exports, caption capability.
• Annual Savings: ~17% ($20 savings)

Creator Plan - For content creators

Price: $29/month or $279/year

Target: Regular short-form video creators

• Video Generation: Unlimited (excluding Avatar IV which is credit-based)
• Video Length: ≤30 min each.
• Export Quality: 1080p.
• Avatar IV: ≤60 seconds per video.
• Premium Features:
  • 1 custom interactive avatar (desktop only)
  • More fast processing credits
  • 700+ stock avatars
  • 175+ languages & dialects
  • Brand Kit (desktop only)
• Annual Savings: ~21% ($69 savings)

Available Add-Ons (Only available for US-based users)

1. Hyper-Realistic Avatar Slot - $29/month or $288/year

• Adds another video hyper-realistic avatar slot.
• Annual Savings: 22% ($60 savings).
• Ideal for creating high-quality avatars for different people.

2. Priority Processing - $15/month or $150/year

• Adds 100 videos/month to priority queue (1,200/year)
• Note: Won't speed up Starter plan's 15 videos.
• Annual Savings: 17% ($30 savings)

3. Avatar IV Credits - $15/month or $150/year

• Monthly: 600 seconds (10 minutes) of Avatar IV credits.
• Annual: 7,200 seconds (120 minutes)
• Each credit = 1 second of Avatar IV video.
• Can be converted to other features on the web platform.